Read “Oorvi The Marketing Guru – Part I” here.

So, what was I saying?

Recapping…

Under my cap, I heard a sudden clicking of gears and the whirr of action! This was the time to present my candidature for the position of a marketing person!

Continuing…

Representing Cameo’s company would be an honor.

I quickly reflected upon my skills and mapped them to the job requirement. I knew that I was the right person for the job, but I also knew that I would be grilled and drilled like any other candidate. Assuming that my closeness to Cameo would in any way help me get the job would be the biggest folly I could commit. Things don’t happen that way in their company – competence rules!

So, I prepared. I closed my eyes, took a few deep breaths, and recalled my prior successful experiences at marketing the concept of “place snacks in my bowl”. Here’s what I do when I want to make people feel that they want to share their snacks with me.

I take a quick look at all the edible material then I quietly go into the kitchen and bring my bowl to the party. Note that I don’t rush to the party with my tongue hanging out, dribbling saliva all over the carpet. This is something that can quickly change the overall mood to less than what would be conducive to my mission. Then I place the bowl in full view of everyone. The idea is to improve its chances of getting noticed.

Next, I wait for a few minutes (waiting longer could result in empty plates,) then I lift the bowl and replace it in better proximity of the person who keeps looking at me or at the bowl. Most of them relent by this stage…but for the brazen ones, I reserve my innocent look! Demurely I look into their eyes and convey the subtle message – “If you are a human, act like one!”

In ten out of ten cases, I win!

So, am I not the right candidate for the marketing position?

I’ll soon be back with the canine principles of concept marketing!

Read “Oorvi The Marketing Guru – Part III” here.